Warrington + Rose · V1.8
Seven directions. One working store.
The same pieces, basket and demo checkout, shown seven ways. Switch direction, colourway, type or loader from the bar at the foot of any page.
V1 · the current demo
A typographic router: the full-width wordmark, one sentence, then four big route rows.
Why it's hereThe original: the store as first shown, kept as it is.
Colourways- 1 · Gallery
- Ink on paper, flat grey mats: the store as first shown.
- 2 · Workshop
- The same store on W+R's Sand ground, with bigger tiles.
- 3 · Signal
- Paper with a MOK orange accent and heavier display type.
A · Plinth
Every piece is shown as sculpture: a white-framed photo hung on a wall painted in a W+R colour.
Why it's hereTriniti's KAST reference: each piece hung like sculpture on a W+R colour. The 'good, enhanced' step.
Colourways- 1 · Earth
- KAST's earthy walls, from Triniti's references.
- 2 · White
- Mike's version: every wall in W+R White, like Gozney's off-white shop. The basin is the only colour.
Type- 1 · Familjen
- As built: a compact grotesk at medium weight, so the headline lands on a busy coloured wall, with Space Mono for labels.
- 2 · Mona Sans
- Width and capitals carry the headline on a coloured wall instead of weight, so Plinth no longer sets medium-weight headings against W+R's light, never-bold type.
B · Journal
The store is a magazine, W+RITTEN, and every story ends with the piece you can buy.
Why it's hereW+R already owns a journal brand, W+RITTEN: the store as its magazine.
Colourways- 1 · Paper
- The architect's monograph: paper white and Welsh Slate.
- 2 · Terracotta
- Triniti's version: warmed to her terracotta boards. A warm interiors magazine; Mike's white photo borders stay.
C · Workshop drop
The shelf becomes a drop: numbered one-offs, shown loud and dense, and sold pieces stay on the board.
Why it's hereMike's number one problem, the shelf, sold in his own taste as numbered one-off drops.
Colourways- 1 · MOK orange
- Mike's taste: the orange-logo clothing brand he likes.
- 2 · Weissbier
- If MOK's orange has to stay on MOK: the same drop in W+R's own Weissbier.
- 3 · Concrete
- Mike's “mostly monochrome” on the same drop: a monochrome lookbook, for architects who'd find orange too loud.
Type- 1 · Archivo
- The drop shouts: condensed capitals for the numbers and names, so a one-off sells like a clothing drop.
- 2 · Inter Tight
- For the worry that the drop is the least "less is more" direction: the same numbered board with the volume turned down.
D · Cast Lab
Concrete as an engineered material, sold like precision product: live stock, exact dimensions and weights.
Why it's hereThe techy one: concrete sold like precision product, for specifiers who want the numbers first.
Colourway- 1 · Midnight Sun
- Iron oxide is what colours concrete.
E · Colour Menu
Shop by colour first: W+R's colour names served as a menu, each a full field with a £6 sample.
Why it's hereW+R's colour names are a hidden gem: colour first, with £6 samples as the way into made to order.
Colourways- 1 · Paper
- Colour fields on bright paper.
- 2 · Stone
- Colour is judged on neutral mid-grey (ISO 3664). Every field sits on W+R Stone, not bright white.
F · Proof
Every piece photographed exactly as it's sold, made the look of the store, on V1's structure.
Why it's hereThe real-photo promise as the look of the store: white borders and less is more, at full volume, on V1's wireframe.
Colourway- 1 · Proof
- Monochrome set, white borders; the basin is the only colour.
Two loaders
Each direction opens with the W+R marque on its own ground, until the page is ready. Pick one in the bar; it applies to every direction and plays again so you can see it.
- Turn
- The marque turns on its pivot like a shop sign: the quietest welcome, for Mike's less-is-more taste.
- Cast
- The marque fills from the bottom like concrete poured into a mould, then sets: says what W+R make before a piece appears.