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The Amelia design
Photo 1 of 1 · Catalogue image
V1
A
B
C
D
E
F
Earth
White
Type
Familjen
Mona Sans
Loader
Turn
Cast
Design
Compare
V1 · the current demo
A · Plinth
B · Journal
C · Workshop drop
D · Cast Lab
E · Colour Menu
F · Proof
KAST's earthy walls, from Triniti's references.
Mike's version: every wall in W+R White, like Gozney's off-white shop. The basin is the only colour.
As built: a compact grotesk at medium weight, so the headline lands on a busy coloured wall, with Space Mono for labels.
Width and capitals carry the headline on a coloured wall instead of weight, so Plinth no longer sets medium-weight headings against W+R's light, never-bold type.
The marque turns on its pivot like a shop sign: the quietest welcome, for Mike's less-is-more taste.
The marque fills from the bottom like concrete poured into a mould, then sets: says what W+R make before a piece appears.